The Liquid Death campaign effectively underscores the distinctive attributes inherent to the emerging Generation Z, illuminating the profound contrasts that set them apart from their predecessors. This endeavor thoughtfully departs from conventional stereotypes that often misconstrue the multifaceted nature of contemporary youth. In collaboration with my partner Jia, we meticulously formulated an encompassing campaign strategy encompassing the creation of a creative framework and the conception and execution of video games, social media assets, and commercials.
Roles: Strategist, Art Director, Photographer, and Illustrator
Partner: Jia Ling Lin Huang
Presentation: Liquid Death
Karen VS House Party - Video Commercial Storyboard
Made by: Stephanie
Plastopia - Videogame Prototype
Made by: Stephanie & Jia
Pong - Videogame Prototype
Made by: Stephanie & Jia
Ways to open your Liquid Death Can (Video Commercial Storyboard)
Made by: Jia
It is not what you are thinking - TikTok ad (Social experiment, reaction)
Made by: Jia
Process
